Check out the features that I think really set SmartZip apart from the predictive analytics competition. It provides top-notch services tailor-made for the real estate industry. SmartZip is more than just a data warehouse. Another important element to keep in mind here is that SmartZip requires a 12-month contract to get started. The base entry cost gives you access to Smart Data (the results of the SmartZip algorithm for your market), integrated marketing solutions, and the SmartZip CRM. The official line we got was, “We have flexible pricing options starting at $299 increasing to $999 based on required lead volume to hit the agent’s growth plans.” What you ultimately end up paying for SmartZip every month depends on the median property value in your area and the market size you purchase. Related Article 10 Predictive Analytics Companies Real Estate Agents Need to Know About SmartZip Pricing for 2023 In fact, according to SmartZip, this data lends itself to a 72% prediction accuracy rate over 12 months. But combined and fed into the SmartZip algorithm, they paint a picture of the leads who are most likely to sell a house in the coming months. On their own, each of these categories provides interesting insight into a prospect’s life. SmartZip is an all-in-one listing and lead farming tool with a proprietary algorithm that aggregates data from more than 30 top data providers nationwide. One thing is clear: Agents who bet on SmartZip technology, strategy, and results are likely to see big returns in the future. And it’s all supported by a powerful, dynamic customer relationship manager (CRM). SmartZip not only boasts highly accurate data, but also the tools to directly market to those very specific leads. I expect predictive analytics, and SmartZip in particular, to become a much more mainstream real estate lead generation tool in the next few years. For agents who know how to nurture prospects long term, there’s no doubt that predictive analytics are going to play a crucial role in real estate marketing-and SmartZip is one of the best.
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